In many ways if you're looking to use a specific jobs application, a subdomain allows you to do just this without having to move your whole website. Therefore, you don’t need to worry about losing traction online by splitting your website in this way. Now I often hear lots of chat about how a subdomain is not recognised by Google, however as far back as 2011, Google recognised a subdomain as an internal owned link to your main domain. So, essentially it can be used as a standalone URL to be promoted and optimised. Why use a subdomain for job ads?Ī subdomain allows you to take a separate function of your website like your job section and promote this on a separate URL.įor example,. One important SEO consideration to make is whether you should structure your website with subdomains or off your To help you make the right decision, here’s how to pick between subdomains and subdirectories.īefore we dive in to the technical aspects of what URL structure is best for your job pages, let’s quickly contextualise the conversation.Ī subdomain looks like this in your URL: .Ī subdirectory is a category, a bit like a folder on your primary site: The option you go with will normally depend on which recrutiment software or type of recruitment website platform you choose to host your jobs pages on. As a marketer working in a recruitment agency, often the responsibility of optimising your agency’s website falls to you.
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